How to Measure Purchase Intent Using Social Media

For Gen Xers and beyond, it’s hard to remember a world without Facebook. More than transforming the way the world interacts, social media has delivered new opportunities for marketers. Before Facebook, Twitter, Instagram, Pinterest, and other popular platforms,...

How Automotive Dealers Use Big Data to Sell Cars

From an automotive dealers perspective, selling cars is like being a matchmaker: you need to know what matters to the buyer on several different levels in order to present the right vehicle and make a deal. Big data makes this information readily available. You also...