How Much Should You Spend on Social Media Advertising?

Social Media Advertising – Tips for Your Budget and Strategy. It’s remarkable how quickly social media advertising has become mainstream in a decade, surpassing ad spends with well-established traditional media. According to a recent report from the Direct Marketing...

Direct Mail Still Delivers

In today’s Digital Market, what is the value of Direct Mail? Mark Twain’s famous quip, “The reports of my death have been greatly exaggerated,” can easily be applied to e-marketers’ proclamations about the demise of direct mail.  While research indicates that e-mail...

EU Rules Go Global

New EU Email Marketing and Data Regulations (GDPR) Since it was signed into law in 2003 email marketers in the United States have had to adhere to the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM). It regulates several aspects of...