Third-Party Data Versus First-Party Data

Third-Party Data Provides Volume. First-Party Data Gives You Accuracy. There’s a ton of marketing data, and terms, out there. And when the two are combined we get more terminology – and confusion! Here’s a look at first-party, second-party and third-party data....

First-Party Data Increases Sales and ROI

First-Party Data Gets Results. See how. With privacy concerns picking up steam and Facebook dropping built-in, third-party data from its advertising platform, marketers need to seriously consider prioritizing first-party data. Data is king in this digital world. It’s...

How to Write a Call to Action

Your Call to Action is Crucial – And Profitable. “It was a bright cold day in April, and the clocks were striking thirteen.” Hold on a sec, what – thirteen?! Hopefully that brilliant opening line, from George Orwell’s novel, 1984, got your attention. That’s what good...