How Automotive Dealers Use Big Data to Sell Cars

From an automotive dealers perspective, selling cars is like being a matchmaker: you need to know what matters to the buyer on several different levels in order to present the right vehicle and make a deal. Big data makes this information readily available. You also...

How to Grow Your Business Using CRM Data

The “80/20” rule in business is often used to point out that 80 percent of a company’s revenue is generated from 20 percent of its customers. Whether or not that ratio is accurate for your business, it does highlight the need to allocate resources strategically...