Our Process

BUILD YOUR AUDIENCE

Take 5 has over 40 years of cumulative marketing experience. We’ve distilled that experience into a unique suite of digital marketing data tools that work.

We’ve built a surgically precise, omni-channel platform powered with real-time data that reflects what your customers are doing offline and on, including social, digital and mobile behavior.

TARGET YOUR AUDIENCE

Choose your industry vertical – Automotive, Health, Consumer, Entertainment, Finance, Travel, etc. Or go “campaign level”, such as engagement from previous campaigns. With Take 5, you’ll have a readily-targetable, proprietary universe of 200 million cookies, built and constantly refreshed over the last 6 months.

Our cookie universe is generated through current and past Pay-Per-Click (PPC), social or search engine marketing (SEM) campaigns.

See how your customers shop. Access 500MM of persistent IDs, including 120MM of mobile IDs. Target consumers based on their preferred browsing device (desktop, laptop, tablet or smartphones), shopping preferences, behavioral patterns and spending habits.

See how are they using social media. Choose the best of the best from 285MM social profiles representing over 140MM US consumers and hundreds of consumer lifestyles. The data is updated daily and modeled continuously.

ENGAGE YOUR AUDIENCE

Our 200MM cookie data set increases conversions and KPIs through display ad retargeting. Any click or open from a visitor that comes through our deployment platform (PPC, Social, SEM, etc.) is retargeted with display ads on a variety of demand-side platforms, including Google AdSense, Facebook, Media.net, Twitter, Pandora and others. Our current array of display networks covers more than 80% of the internet website advertisers.

71% of all browsing activity in the US occurs on mobile devices. Target consumers while they are browsing in real-time with persistent ID and mobile ID ad display. Understand their behavioral profiles, shopping preferences and device choices.

Combine consumer social data with demographic and lifestyle data to surgically target your new audience with our cloud-based social ad intelligence and targeted display.

UNDERSTAND YOUR AUDIENCE

Your advertising and marketing strategy starts with internal customer data. Make precise, informed decisions about your future advertising investments by mastering the value of your CRM data.

Append key attributes such as social media preferences, device usage, brand loyalty and customers reviews to go deep into the mind of your existing customer or future audience.

Once you know who they are and what they do, you can grow your audience through behavioral modeling and look-alike audience build outs. Our cloud-based appending, analytics and modeling platform is the solution that seamlessly helps you achieve your CRM mining goals.

RETAIN YOUR AUDIENCE

An understood customer is a kept customer. Do you want to spend up to four times more to win a new customer or would you rather retain the ones you have?

By matching your data with our 200MM cookie pool, 500MM persistent/mobile ID file or social IDs in a cloud environment you open up additional contact channels with the consumer. Omni-Channel Advertising is the key to continuous retention. In addition, Attributive marketing studies substantiate the fact that customized, intelligent advertising can ensure superior retention.