Calling all procrastinators! Through omnichannel marketing, the travel industry is trying to reach you with irresistible last-minute vacation deals. Although the summer season went into in full swing with the July 4th holiday, not everyone who is going to travel has decided where to go and made their reservations.
These uncommitted vacationers present a substantial sales opportunity for the travel industry. Every segment — airlines, hotels, car rental agencies, cruise lines, and travel websites – is offering summer deals. The challenge for all these travel-related companies is reaching the right customers who are searching for those last-minute specials.
Take 5 Media Group Has the Data
Take 5 Media Group, one of the largest consumer-data owners and compilers, has the data needed to target the right consumers with travel promotions. The company’s proprietary data aggregation methods and innovative delivery platforms provide unmatched target-audience-building capabilities. Using this universe of data,Take 5 compiles an extensive list of potential customers that fit the product’s target audience.
Two elements are critical to quick sales: targeting the right consumers and Take 5 Media Group’s omni-channel approach. Customers can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store. Omnichannel marketing is a sales approach that engages directly with customers with a consistent message no matter where they are or what device they are using.
Connecting Travel Companies with Consumers with Omnichannel Marketing
How can companies in the travel industry successfully compete for last-minute travelers? Consumers already have well-known places to shop for deals, including websites such as such as TravelZoo, Expedia and Kayak. A simple Google search for “last minute travel,” reveals countless links touting travel bargains.
When it comes to omnichannel marketing, the secret to success is targeting potential customers with accuracy in order to attract their attention. The more you know your audience, the easier it will be to hit those targets, engage them and make their search experience pleasant and stress-free.
Take 5 Media Group’s shopper-marketing email database is built and developed with self-reported surveys. Prospects for a seller of travel goods and services are included for a reason, such as their survey responses, past purchases, web searches and social media posts. Omnichannel marketing includes emails, Facebook ads, time-sensitive offers and special discounts aligned with customer needs. Relevant offers and cordial service make it easy for a consumer to purchase travel from travel companies.
Travel is big business. According to MarketWatch, the U.S. travel industry is the largest in the world valued at $488 billion. One third of the American population, or about 114 million people, plan to take a vacation this year, according to the American Automobile Association (AAA), and summer is the most popular time to travel. Many are looking for last-minute deals and Take 5 can help companies capture this lucrative market.
To find out more on how Take 5 Media Group can help you grow your business using data, call us at 561-819-5555.