Any brand that invests considerable time and money creating a marketing campaign hopes that consumers will find it worthy of their attention, spend time with it and share it with their friends. For that to happen in a skeptical world where authenticity in advertising is sought after more than ever before, smart marketers realize that content marketing is a highly-effective strategy for delivering the engagement that brands so desperately seek.
The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”
The power of content marketing resides in its ability to deliver information that is relevant and valuable to the consumer. Instead of explicitly pitching and promoting products and services, brands can educate, entertain and help consumers solve problems. If they do it right, consumers are likely to reward them first with their attention and then with their business and loyalty.
At Take 5 Media Group, we build content with a specific tactical goal: to generate interest from media publishers and as many backlinks as possible to your domain. We create engaging content with your target market in mind and then promote it to top-tier publications on the level of media such as CNN, Fox News, Rolling Stone and Newsweek, to mention just a few. With 10 and 20 million followers on social media, coverage by top-tier publishers generates huge exposure. It spurs social traffic around your content, increases traffic to your webpage and boosts your search ranking by growing your link portfolio. In other words, it is a great way to build authority awareness and prominence for your brand.
Our strategic approach to content marketing consists of a five-step process. The first step is ideation, during which a team of Take 5 experts meets to generate campaign ideas, search for available data supporting the idea, or plan other data collection methods, such as customized surveys. We make sure that nothing similar has been done before. Once we have a strong outline for a campaign, the data collection phase begins.
Next comes data analysis, which assures Take 5 has the necessssary data to support a campaign fueled by unique, eye-opening or trendsetting information and conveyed in part by compelling graphics. When the data-sets analysis is complete, Take 5’s specialized team of writers and desigers gets to work on creating the content. Finally, after everything has been reviewed, evaluated and approved, the campaign is hosted on your site and Take 5 reaches out and generates interest from top-tier media.
The brilliance of content marketing is the simplicity of its appeal.
From the consumer’s point of view:
1) People like to be entertained; and,
2) Everyone appreciates valuable information that helps them in some way.
From a brand’s perspective:
1) The cost can be dramatically lower and the return on investment (ROI) greater than other forms of marketing; and,
2) Content provides crucial SEO. Executed skillfully, it is a win/win for brands and their customers alike.
Content marketing is one of many knowledge and data-driven services Take 5 Media Group offers companies in diverse industries to reach and engage existing customers and new ones. If you’d like to learn more about content marketing and all our other omni-channel solutions, call us in Boca Raton, Florida at 561.819.5555 or in New York City at 917.201.7451 or visit our website at Take5mg.com.