Make the Process of Email Marketing Painless – and Profitable.
Mobile apps. Social media influencers. Email. Wait a minute, what – email?! Consider this: back in 1978 the first marketing email was sent. The result: $13 million in sales and the start of a highly-effective, direct marketing channel. So, if you were ever wondering, just what is email marketing and how does it work? – Read on!
Sure, email might sound a bit archaic but it continues to be a great way to reach out to any consumer or business. And today, the process of email marketing is highly programmatic and perfect for targeting specific consumers looking to buy certain products and services.
“Email is that first, one-on-one touch with consumers and starts that communication fast,” said Eva Hodgens, Vice President of Fulfillment at Take 5 Media Group. “It’s that first touch versus hoping they go to your website or see your banner ad.”
QUICK LINKS – HERE’S WHAT WE’RE COVERING:
How to Create an Email Marketing Strategy Plan
The Different Types of Email Marketing
What is Email Marketing?
How a Retargeting Strategy Works with Email
What is an Email Service Provider?
Current data shows that worldwide, email is growing:
The Radicati Group’s Email Statistics Report 2015 – 2019 notes that by the end of 2019 worldwide there will be more than 2.9 billion email users – that’s over one-third of the planet’s population.
The report also estimates that by the end of 2019 over 246 billion emails will be sent per day and a little more than half of those emails, 128 billion every day, will be for business purposes.
Some Email Marketing Benefits
Email campaigns increase sales, website visitors and ROI
Techno fads come and go (remember Google Glass?) but email is here to stay. We read emails at home, the office, on our phones and watches. So, it’s crucial to include email in your overall, digital marketing strategy.
Some of the benefits of email marketing include:
- You can nurture customer relationships with your email strategy, send new email list subscribers special offers and loyal customers exclusive content or the ability to see and purchase new products before official launch dates.
- Email campaigns are highly-targeted, letting you segment your subscriber list based on region, gender, type of customer, product interest, lifestyle changes (having a baby, going to college, etc.) and other factors.
- When compared to direct mail, email has a 124% ROI vs. direct mail’s 29% ROI.
- When compared to social media, email has a 122% ROI vs. social media’s 28% ROI.
- You get excellent data from campaign reports, including Total Opens and Clicks, as this graphic below shows:
Digital Multi-Channel;
Outdoor Recreation Case Study
(See more benefits in Email Marketing Advantages)
How to Do Email Marketing Right
Email Marketing Tips and More for Successful Campaigns
While it might seem like a daunting task, creating a successful email campaign is not that difficult. There are several factors you need to take into account, and many are covered in this guide (along with several email marketing tips).
One good way to start is by setting aside the time and resources. Then, develop a focused plan with reasonable goals and deadlines. Keep in mind though, many email campaigns take time to see the desired results.
You need to figure out who your target audience is, segment that audience and design the email. There are different types of emails (newsletter, informational, thank you for your first purchase, etc.), and you’ll have to decide which type you want to send.
So, if you’re still pondering, what is email marketing and how does it work? Check out the links below:
How to Create an Email Marketing Strategy Plan
The Different Types of Email Marketing
What is Email Marketing?
How a Retargeting Strategy Works with Email
What is an Email Service Provider?
TAKE 5 MEDIA GROUP – EMAIL AND DIGITAL MARKETING EXPERTS
Email marketing has been a cornerstone of Take 5 Media Group since our founding in 2003. We’re also one of the nation’s leading compilers of consumer information and experts at building audiences based on intent to buy, lifestyle changes, demographics and more.
We then use email and our other marketing channels, that include geo-fencing, content and influencer marketing, social media and display ad retargeting, to get your message to these highly-targeted audiences.
To find out more about us, call Take 5 Media Group, Boca Raton, Florida, 561-819-5555, in New York at 917-201-7451 or visit our website at Take5mg.com.