How a Retargeting Strategy Works with Email

<<Back to main article A Display Ad and Social Media Retargeting Strategy Boosts Your Brand While we’ve focused on email in this guide, some of the best and most effective marketing strategies use more than one channel. So, if you’re looking for a bigger ROI and...

Email Versus Direct Mail

<<Back to main article Email Versus Direct Mail – They Both Get Results Email versus direct mail is a hot topic. While the gurus have predicted that email marketing was history, an increase in email usage and industry numbers prove otherwise. Worldwide,...

The Different Types of Email Marketing

<<Back to main article Find the Right Option to Get Your Message Out There are several different types of email marketing messages you can send. Looking to reengage past customers or those who abandoned their shopping carts? Want to send customers a link to your...

How to Create an Email Marketing Strategy Plan

<<Back to main article Tips to Build an Effective Email Marketing Strategy Plan Don’t be intimidated by terms like “email campaign”. Consider it part of your overall digital marketing efforts (see more on this below) and come up with an email marketing strategy...

Email Versus Social Media

<<Back to main article Don’t Get Seduced by the Hype – Use Both for Greater Reach We all know about social media’s huge numbers – billions of users around the world. But ask yourself this, are you targeting all of them? Do consumers in Singapore want what you’re...

Email Marketing Advantages

<<Back to main article Looking for a High ROI? Try an Email Campaign. In an era where consumers are bombarded with messages, an email campaign is still highly effective and provides a better ROI than several other marketing channels. And there are plenty of...