Direct Mail Still Delivers

In today’s Digital Market, what is the value of Direct Mail? Mark Twain’s famous quip, “The reports of my death have been greatly exaggerated,” can easily be applied to e-marketers’ proclamations about the demise of direct mail.  While research indicates that e-mail...

How to Measure Purchase Intent Using Social Media

For Gen Xers and beyond, it’s hard to remember a world without Facebook. More than transforming the way the world interacts, social media has delivered new opportunities for marketers. Before Facebook, Twitter, Instagram, Pinterest, and other popular platforms,...